|
|
|
為什么硅硐膠更大眾化? Why is Silicone more popular |
|
|
硅硐膠 Silicones |
|
生產商中有大的跨國公司,如行業中的四大公司:DOW,GE,Wacker,RP
Big multinational companies are producers big 4: Dow, GE, Wacker, RP |
|
* 消費性產品 consumer product |
|
|
過去十年內的價格體系發展 price development over last 10 years |
|
* 非常低的價位 very low prices
* 生產量大于需求量 over capacity in production |
|
|
對于小生產商來說,配方容易,生產簡單
Easy to formulate / produce even for small |
|
* 僅歐洲就有6000個品牌 6000 labels in Europe
* 質量在大幅度滑坡 “down fall” of quality |
|
|
|
|
市場宣傳 Promotion |
|
* 硅硐膠能解決所有的難題
All problems can be solved with Silicone |
|
|
|
|
|
聚氨酯膠 Polyurethane |
|
|
|
|
全球僅兩家公司生產聚氨酯膠: Sika + Bostik Finley
Only 2 global companies produce Polyurethane: Sika + Bostik Finley |
|
* 更傾向專業化 approach to professional
* 傾向專業場合應用 specification approach |
|
|
|
|
生產難度高并需更高的投資
Difficult to produce and higher investments necessary |
|
|
|
|